The Effect Of Product Quality, Service Quality, Price On Product Purchasing Decisions On Consumer Satisfaction

This study aims to provide empirical evidence regarding the influence of product quality, service and price on decision purchase medical device products their implications for consumer satisfaction. uses PLS (Partial Least Square) analysis method. primary data in form a questionnaire is distributed 141 (one hundred forty-one) respondents who are users products, namely apheresis machines. Based overall exposure statistical calculations structural model testing that partially, quality proven have positive significant effect purchasing decisions prices effect. towards decision-making purchasing, proved satisfaction owned health. The with products.